“What gets measured gets done.” Someone, somewhere, at some time, said this. Or a version of this. I’m not quite sure. Either way, this is a good...
3 Simple Metrics You Need to Track
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Client Multiplication: 4 Steps to Turn One Customer into More
For a creative freelancer or entrepreneur, landing your first client matters. That’s obvious. However, what matters more is whether you can land...
The Three W’s of Promotional Clarity
One of the biggest issues creative freelancers or entrepreneurs face is that our services are often confusing. Way too confusing. Think about it:...
Business is NOT a Necessary Evil
I want to be clear to every creative reading these words: Business is NOT a necessary evil. But it IS necessary. So, follow the logic with me:...
What is a Value Proposition and Why You Should Care
“Value Proposition” is one of those businessy-sounding words that makes most creatives yawn. Perhaps you’ve heard it before, or maybe not. Either...
4 Things Creatives Must Do After a Sales Meeting
If you missed my original blog post called “7 things Creatives Must do Before a Sales Meeting”, take a moment and go back and read that. Here you...
7 Things a Creative Must Do before a Sales Meeting
If you are a beginning creative entrepreneur or freelancer, you will inevitably have face-to-face (or video call) meetings with prospective clients...
