“What gets measured gets done.” Someone, somewhere, at some time, said this. Or a version of this. I’m not quite sure. Either way, this is a good...
3 Simple Metrics You Need to Track
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Client Multiplication: 4 Steps to Turn One Customer into More
For a creative freelancer or entrepreneur, landing your first client matters. That’s obvious. However, what matters more is whether you can land...
What is a Value Proposition and Why You Should Care
“Value Proposition” is one of those businessy-sounding words that makes most creatives yawn. Perhaps you’ve heard it before, or maybe not. Either...
The One Not-So-Obvious Thing All Creative Workers Must Do
If you are a creative freelancer, entrepreneur, or business-owner, there’s one not-so-obvious thing you absolutely must do. No, I’m not talking...
